JoeSizzle is not a person, it's an idea. A paradigm shift. The potential in all of us to expand our presence with the aid of technology. Like a funhouse mirror, the small becomes large, the old becomes new, the alienated join the fold and the world becomes a more manageable place.

Your identity in the next generation of marketing is not something to take lightly. The 3.0 world requires knowledge, vision, creativity, tact, and flexibility.